Executive Creative Director, Johanna Boccardo, has brought years of experience in the design field to the table. Johanna is a renowned children's books illustrator, a jewelry designer who has now just found a great passion for fine leather accessories. Specializing in women's handbags and shoulder bags, she perseveres in her eclectic approach to fashion. Her irresistible take on the new "un-classical-classics" and her drive to have each bag serve a function as well as solve a comfort and style issue for the multitasking woman of the 21st century, is exactly what gives her designs its uniqueness. In 2004, Johanna relocated to Miami, Florida where she enabled the prospect of designer leather accessories for an iconic local brand.
A Beautiful People Handbag is for the modernly, avant-garde and fashionable woman who works hard and plays even harder. She is smart and sophisticated but would like to carry something different from mainstream fashion, nothing overly trendy or iconic will do. Something timeless and classic but with a twist to it is more appealing to her and quality, of course, is of the essence.
The CAPULET Collection have arrived, features austere feminine substance with a hint of Shakespearean roses, and soft organic contours. It also offers very clean, feminine and functional lines with a lot of style added into the mix.