 Etro is an Italian fashion house and manufacturer of fabrics, furnishings and fragrances. It was founded in 1968 by Gimmo Etro. It is still a family business, with menswear headed since 1990 by Kean Etro, while his sister, Veronica, directs women’s wear. Gimmo's eldest son, Jacobo, is in charge of the textile division, and brother Ippoliti handles the company finances from its headquarters in Milan.
Its signature look, incorporating bright colours and bold, kaleidoscopic patterns paired with classic tailoring, have frequently featured the paisley. Its men's and women's retail collections also include shoes, leather goods and accessories. The brand is particularly regarded for its men's suits, which appear at first conservatively styled, yet which commonly incorporate loud, colorful fabric in the lining and under collar and cuff.
The company hangs its Pegasus emblem at more than two dozen of its own stand-alone boutiques worldwide, in places such as Rodeo Drive, Beverly Hills; Madison Avenue, New York; Americana Manhasset, The Forum Shops at Caesars, Las Vegas; Bond Street, London; Via Condotti, Rome; as well as Moscow, Berlin, and Dubai. The collection is also found at high-end department stores around the globe such as Bergdorf Goodman, Neiman Marcus, Harrods, Selfridges and Harvey Nichols.
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